Who are we?
At UniQuest we truly believe that our people help us to deliver the passion, intelligence and commitment required to meet our client’s needs. We are a global business, partnering with leading higher educational establishments to provide specialist support with higher education student enrolment and retention. We have engaged over 1.2 million students with 25 million communications and supported 110,000 enrolments across the UK and USA. Believing that student enrolment and success are fuelled by personal interactions, our partnerships enable us to deliver personal, omni-channel student engagement journeys at scale along with delivering a professional, fair and efficient applicant experience to prospective students.
About the job
UniQuest engages students through a comprehensive multi-channel communication strategy. Intelligent and innovative email marketing forms an important strand of this strategy and enables our clients to deliver proactive and insightful conversion journeys informed by insights. The Email Marketing Specialist is at the heart of this function, enabling us to deliver consistently strong results for university partners.
The main function of this role is the creation and deployment of intelligent and impactful email marketing campaigns for specific partners across the UniQuest group. The Email Marketing Specialist will ensure that digital student communication journeys are continuously evaluated and optimised to ensure that our partners are confidently placed at the forefront of email marketing developments.
The Email Marketing Specialist ensures that the emails created are built upon the most effective templates. They build and optimise effective email marketing communications for our clients, improving conversion rates and ensuring that the universities are reaching their full potential and prospective students are engaged with them successfully.
We value intelligent effort. To be an effective team member of the Marketing Automation team you will demonstrate:
- Proactive approach to improving campaigns
- Proactivity in delivery
- Strong ability to manage multiple priorities and deadlines
- Skills of working in a cross-functional team
- An understanding of the importance of insights and transparency
What else are we looking for in our Email Marketing Specialist?
Previous experience in an email marketing or digital marketing role will be essential to delivering successful results in this role. You will have a good understanding of email marketing techniques, design and best practice, as you will be assisting the set-up, build, testing and sending of B2C communications as well as ensuring that UniQuest data is used effectively to inform partner marketing strategies and content creation. The Marketing Automation team is a tight-knit and hard-working group of specialists – you will work alongside this team to create both one-off email campaigns as well as automated student journeys. We work closely together at UniQuest – across our internal teams as well as with our University Partners – building strong relationships is key. You will have excellent communication skills, attention to detail and a desire to make a difference!
What will you get in return?
Our people are important to us. At UniQuest, you can expect to join an agile and rapidly growing company, working with a team of welcoming and experienced professionals, passionate about our partners and students growth. We pride ourselves in recognising and rewarding our brilliant staff. We think differently about how we work, empowering our people, supporting and encouraging them to develop within their roles and beyond. Our employee reward package includes a competitive salary, bonus scheme, life assurance and pension scheme, as well our added extras of enhanced annual leave, long service awards, employee discounts via Perkbox, wellness support via WorkSpa, flexible working and regular company events throughout the year – even during Covid we found a way to get together as a team! We are committed to equal opportunities, encouraging applications from candidates from diverse backgrounds.
Where will you be working?
UniQuest is based in the UK - we are currently a remote working business. This position will be working remotely but with opportunities to meet your team and wider company at various points throughout the year.
If this sounds like it could be you and you would like some additional information about the full scope of the role, then we would love to hear from you, please get in touch for further information by contacting Gillian Blackman at firstname.lastname@example.org. If successful you can join us in delivering on our continued commitment to deliver the passion, intelligence and commitment to meet our partners’ needs and in return you can expect to receive all the commitment, benefits and support you need to succeed in your role.